One Step Ahead

One of my new subscribers asked me this week:

Why do so many people abandon shopping carts when pricing is not the problem?

Great question! And it is true that Internet users abandon shopping carts at an alarming rate. If this happened in the real world, Coles, Wal-Mart and K-Mart would be out of business.

People abandon shopping carts for a number of reasons - most of them because the Web site owner does something stupid ... like ... forcing them to register, not using a secure server, adding unnecessary steps, not publishing a clear privacy policy, not providing a variety of payment options, not publishing a telephone number, not publishing a full street address, not catering for international customers, making it difficult to determine postage and handling costs, including a whole block of incomprehensible fine print for Terms and Conditions, not publishing a refund policy, and so on and so forth.

How do you fix these problems on your Web site? Ah, glad you asked. Check out my free e-book The Seven Fatal Mistakes That Almost Every Business Owner Makes on Their Web Site.