One Step AheadHow is the Internet changing the way we do business? Discover how the latest Internet trends will affect the way you provide customer service, e-commerce, sales, training, Internet marketing, and more. | ||
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Sunday, August 08, 2004Consumers take the phishing bait
Scammers engaged in "phishing", the practice of sending fake e-mails to users in the hope that they will divulge confidential information, have a pretty good chance of success, according to two recent reports.
MSNBC reports on a study by anti-spam firm MailFrontier Inc., which reported that more than one in four users couldn't tell the difference between a fake e-mail from a company like eBay or PayPal and a legitimate e-mail from the same company. Consulting firm Gartner Inc. reported in May that more than one million American Internet users had fallen prey to phishing, being tricked into giving out private or confidential information.
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Welcome, and thanks for reading One Step Ahead, which will keep you up-to-date with the latest Internet news and how it affects your business. Gihan Perera Archives |
