One Step AheadHow is the Internet changing the way we do business? Discover how the latest Internet trends will affect the way you provide customer service, e-commerce, sales, training, Internet marketing, and more. | ||
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Monday, July 19, 2004
I posted an entry last week warning about the inflated figures quoted by movie producers, record companies and software companies about how much money they're losing from illegal copies. Essentially, the figures are inflated because these companies usually claim that every pirated copy is a "lost sale", when in fact that totally distorts the picture. It's highly unlikely that everybody who made an illegal copy would have gone out and bought the real version instead.
Now the New York Times reports that a representative of the Business Software Alliance, which recently made such an inflated claim, admits that their figures are probably inflated by 10 times!
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Welcome, and thanks for reading One Step Ahead, which will keep you up-to-date with the latest Internet news and how it affects your business. Gihan Perera Archives |
