One Step AheadHow is the Internet changing the way we do business? Discover how the latest Internet trends will affect the way you provide customer service, e-commerce, sales, training, Internet marketing, and more. | ||
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Saturday, June 12, 2004eBay the most trusted company
A recent study reports that on-line auction company eBay tops the list of trusted companies by American consumers, leading American Express, Procter & Gamble, and even Amazon.com.
This is a big turnaround from a few years ago, when the vast majority of Internet fraud was reported as coming from on-line auctions. Although there are still some well-publicised reports of big eBay fraudsters (such as the Australians who sold fake Los Angeles Lakers season tickets to American basketball fans), the general feeling is that eBay is a safe community for picking up a bargain.
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